We have a simple, but robust mission: to encourage young people to think twice before using a gun. Nearly 100,000 people get shot every year–that’s 270 people each day. Maintaining healthy, happy environments is an important, and often neglected part of aid work. This is why Young Generation Movement is working to address this issue by having a shock ad campaign centered around gun violence. We have seen the efficacy and effectiveness of anti-tobacco, crystal meth, and childhood obesity ad campaigns that use gore and show the unseen consequences. Young Generation Movement is currently working with an ad agency to develop our commercials to create a national campaign against gun violence.
Check out this YouTube video from Young Generation Movement’s own Mary Pat Hector explaining the campaign: